Case Study
E-Commerce Platform Rebuild - Custom Manufacturing
Custom Laser Works needed a modern commerce experience built for custom orders, shipping automation, and seasonal demand.
The Challenge
Custom Laser Works is a family-owned custom engraving and manufacturing business in Calgary, AB. Their Squarespace site could not keep up with custom product requests or seasonal spikes.
They needed a platform that could handle custom orders at scale, let customers preview designs, process payments, calculate shipping, and support a growing catalog of sports team clients.
Project Snapshot
Client
Custom Laser Works (customlaserworks.ca)
Account Manager
Finley Redhead
Timeline
Timeline varies by scope
Contract Value
Confidential
Services
What We Built
- Product visualizer tool that previews medals, shirts, flags, and engraved items before ordering.
- Full e-commerce platform with secure payment processing and a structured product catalog.
- Automated shipping with real-time rate calculation and label generation.
- Order confirmation system with fast customer communication workflows.
- Seasonal campaign support with custom landing pages for Alberta Provincials and events.
Results
- Live custom-built e-commerce platform.
- Product visualizer reduces order errors and revision requests.
- Automated shipping eliminates manual quote calculations across Canada.
- Platform handles seasonal demand spikes without performance issues.
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